Biography

After serving in the US Navy and attending West Chester University, Peter worked for over two decades in various technical, management, and executive leadership roles in the I.T. and I.T. education fields.

During those years, his passion for understanding and unleashing human motivation and potential served him well as both a leader and an innovator. In 2001, his wife’s diagnosis with what would turn out to be terminal breast cancer, became a catalyst for realigning his profession with his passion and becoming a coach.

Today, Peter is one of the world’s leading pioneers in the science of neuro-axiology (brain science + value science), author of the definitive book on the science, "Answering the Central Question'' (2010), and co-founder of Axiogenics, LLC. His passion is the application of neuro-axiology to personal, leadership and organization development.

He and his partners are the developers of the VQ Profile® Assessment system and a pedagogy for transformation called Neuro-axiological Cognitive Remodeling (NCRT). Peter has been a coach and consultant to senior executives and other leaders within global organizations, non-profits, SMBs; and hundreds of entrepreneurs for nearly 20 years. He has trained and mentored coaches and therapists around the world in the science and applications of neuro-axiology, VQ Profiling, and NCRT.

He has been a featured or keynote speaker at international, national, and regional conferences ranging from coaching (ICF), HR, TD, OD, and industry-specific events. Peter lives near Philadelphia, PA, and when he's not working, he enjoys spending time with his wife, Pam, and their five kids, three grandkids, two dogs, three cats, eleven chickens, and about 100,000 honeybees. He also loves cooking, woodworking, gigging with his band, traveling, sailing, scuba diving, and chillin' out on an island beach.

Neuro-Axiology: Adding Value to Your Coaching with Game-Changing Insights from Mind-Brain-Value Science

2020-06-16T09:00:00-04:00 2020-06-24T08:00:00-04:00 Tuesday, June 16th 9:00 EDT Length: 45 minutes

Peter Demarest

  • Leading Pioneer on Neuro-axiology & Respected Author
Biography
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The science of neuro-axiology (the fusion of mind-brain science and value science) is delivering some paradigm-shifting insights regarding the central role that our perceptions and judgments of value and goodness play in our thinking and in our lives. (Hint: it’s both bigger and different than you might realize). These insights reveal simple and powerful ways for coaches (and LD/OD/TD professionals) and their clients to deliver greater value and make a bigger difference.

Peter Demarest is one of the world’s leading experts in the science and applications of neuro-axiology. The late Stephen R. Covey (of “7 Habits…” fame), in endorsing Peter’s book, “Answering the Central Question,” called neuro-axiology a “groundbreaking science.” On this webinar, Peter will introduce you to this fascinating science, what it makes possible, why it is vitally important for the future of humanity, and how it can be a game-changer for coaches. You will learn: • THREE SCIENCE-BACKED PRINCIPLES about how real value is created and destroyed. • TWO COMMON MYTHS about “value” and “values” that may be limiting your effectiveness as a coach and your clients’ effectiveness in their life and work. • ONE POWERFUL QUESTION that can change your life, your practice, your clients' lives, and their whole organization.

  1. THREE SCIENCE-BACKED PRINCIPLES about how real value is created and destroyed.
  2. TWO COMMON MYTHS about “value” and “values” that may be limiting your effectiveness as a coach and your clients’ effectiveness in their life and work.
  3. ONE POWERFUL QUESTION that can change your life, your practice, your clients’ lives, and their whole organization.

Neuro-Axiology Part One: Foundational Principles and Practices of a Game-Changing Model for High-Value Coaching

2020-10-15T09:00:00-04:00 2020-08-03T08:50:37-04:00 Thursday, October 15th 9:00 EDT Length: 90 minutes

Peter Demarest

  • Leading Pioneer on Neuro-axiology & Respected Author
Biography

George Bernard Shaw wrote, “All progress requires change, and those who cannot change their minds, cannot change anything.” The most effective coaches are catalysts for transformation in their clients’ mindset and thinking. The science of neuro-axiology (the fusion of mind-brain science and value science) is proving to be a game-changer for transformational coaching and development. This session is a Masterclass on science, its application, and all that it makes possible. Learn how “value” is the driving force of the human spirit, why that matters, and how to leverage that fact to enhance both your own quality of life and your coaching. Discover the core principles of the scientific Laws of Value Dynamics. Find out how the VQ Profile® assessment goes far below personality and behavior to objectively measure people’s thinking. See how the VQ Profile provides the coach and client alike with objective, actionable information that can be used to facilitate breakthrough results through a process called Neuro-axiological Cognitive Remodeling (NCRT) and the practices of “Valuegenic Self-Leadership.” You will come away with powerful new insights, tools, and practices to use immediately to elevate your life, your coaching, and your clients to new levels of effectiveness and value creation.

1. Personal Development Goals Worksheet (an Application of the Definition of Good)

2. Basic understanding of the scientific Hierarchy of Value ("Intrinsic Value of People First")

3. Deeper understanding of the role that value perceptions and judgments (VQ) play in people's decisions and actions and how to engage clients in deep discussions regarding value.

Neuro-Axiology Part Two: A Live Demonstration of the Power of NCRT and Valuegenic Self-Leadership

2020-10-15T17:00:00-04:00 2020-08-03T08:50:37-04:00 Thursday, October 15th 17:00 EDT Length: 90 minutes

Peter Demarest

  • Leading Pioneer on Neuro-axiology & Respected Author
Biography

Success in any endeavor is fundamentally about value creation – value in all its forms – and the quality of our life is determined by our ability to think valuegenically. “Valuegenic Self-Leadership” is defined as “the purposeful practice of engaging one’s BEST ways of thinking to maximize value in any situation.” It’s a learnable, coachable life-altering mindset and skillset acquired, enabled, and empowered through the NCRT (Neuro-Axiological Cognitive Remodeling) process. Everyone has some good ways of thinking and some not-so-good ways of thinking. However, research shows that 85% - 95% of our decisions, behaviors, and emotions are dominated by our not-so-good ways of thinking. Which means, most people are at their very best just 5% - 15% of the time. Having a reliable, science-backed way to help people increase that by another 5% - 10% is huge! In this session, building on his “Neuro-Axiology Part One” webinar earlier in the day, Peter will give a live demonstration of NCRT and Valuegenic Self-Leadership. Along the way, he will explain how NCRT can be integrated into and enhance virtually any other coaching or development process, how it aligns with ICF competencies, and the scientific underpinnings that make it work.

1. Observing (and experiencing) the power of NCRT and Valuegenic Self-Leadership

2. How can using the Personal Development Goal Process help you hold your clients more accountable?

3. Based on what you learned today, what choices can you make and actions will you take, moving forward, to create the greatest net value?

The World Business & Executive Coach Summit 2020 - headphones

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