The science of neuro-axiology (the fusion of mind-brain science and value science) is delivering some paradigm-shifting insights regarding the central role that our perceptions and judgments of value and goodness play in our thinking and in our lives. (Hint: it’s both bigger and different than you might realize). These insights reveal simple and powerful ways for coaches (and LD/OD/TD professionals) and their clients to deliver greater value and make a bigger difference.

Peter Demarest is one of the world’s leading experts in the science and applications of neuro-axiology. The late Stephen R. Covey (of “7 Habits…” fame), in endorsing Peter’s book, “Answering the Central Question,” called neuro-axiology a “groundbreaking science.” On this webinar, Peter will introduce you to this fascinating science, what it makes possible, why it is vitally important for the future of humanity, and how it can be a game-changer for coaches. You will learn: • THREE SCIENCE-BACKED PRINCIPLES about how real value is created and destroyed. • TWO COMMON MYTHS about “value” and “values” that may be limiting your effectiveness as a coach and your clients’ effectiveness in their life and work. • ONE POWERFUL QUESTION that can change your life, your practice, your clients' lives, and their whole organization.

1. THREE SCIENCE-BACKED PRINCIPLES about how real value is created and destroyed.
2. TWO COMMON MYTHS about “value” and “values” that may be limiting your effectiveness as a coach and your clients’ effectiveness in their life and work.
3. ONE POWERFUL QUESTION that can change your life, your practice, your clients’ lives, and their whole organization.

George Bernard Shaw wrote, “All progress requires change, and those who cannot change their minds, cannot change anything.” The most effective coaches are catalysts for transformation in their clients’ mindset and thinking. The science of neuro-axiology (the fusion of mind-brain science and value science) is proving to be a game-changer for transformational coaching and development. This session is a Masterclass on science, its application, and all that it makes possible. Learn how “value” is the driving force of the human spirit, why that matters, and how to leverage that fact to enhance both your own quality of life and your coaching. Discover the core principles of the scientific Laws of Value Dynamics. Find out how the VQ Profile® assessment goes far below personality and behavior to objectively measure people’s thinking. See how the VQ Profile provides the coach and client alike with objective, actionable information that can be used to facilitate breakthrough results through a process called Neuro-axiological Cognitive Remodeling (NCRT) and the practices of “Valuegenic Self-Leadership.” You will come away with powerful new insights, tools, and practices to use immediately to elevate your life, your coaching, and your clients to new levels of effectiveness and value creation.

1. Personal Development Goals Worksheet (an Application of the Definition of Good)

2. Basic understanding of the scientific Hierarchy of Value ("Intrinsic Value of People First")

3. Deeper understanding of the role that value perceptions and judgments (VQ) play in people's decisions and actions and how to engage clients in deep discussions regarding value.

Success in any endeavor is fundamentally about value creation – value in all its forms – and the quality of our life is determined by our ability to think valuegenically. “Valuegenic Self-Leadership” is defined as “the purposeful practice of engaging one’s BEST ways of thinking to maximize value in any situation.” It’s a learnable, coachable life-altering mindset and skillset acquired, enabled, and empowered through the NCRT (Neuro-Axiological Cognitive Remodeling) process. Everyone has some good ways of thinking and some not-so-good ways of thinking. However, research shows that 85% - 95% of our decisions, behaviors, and emotions are dominated by our not-so-good ways of thinking. Which means, most people are at their very best just 5% - 15% of the time. Having a reliable, science-backed way to help people increase that by another 5% - 10% is huge! In this session, building on his “Neuro-Axiology Part One” webinar earlier in the day, Peter will give a live demonstration of NCRT and Valuegenic Self-Leadership. Along the way, he will explain how NCRT can be integrated into and enhance virtually any other coaching or development process, how it aligns with ICF competencies, and the scientific underpinnings that make it work.

1. Observing (and experiencing) the power of NCRT and Valuegenic Self-Leadership

2. How can using the Personal Development Goal Process help you hold your clients more accountable?

3. Based on what you learned today, what choices can you make and actions will you take, moving forward, to create the greatest net value?