After his university degrees in international business administration and later in communication studies, Allard spent the first 10 years of his career in advertising and marketing, managing global campaigns for such clients as Ford, Holiday Inn or Jeep. But after a decade of such work it had become very clear to him that what he was really good at was helping people – rather than products – become successful. His subsequent transition into professional coaching was marked by a period of intense studying and sharing what he learned, as the director of Training for CoachVille in Spain. 

Since 2001 he has been logging coaching and training hours and has had the privilege of working with a slew of executives and their teams in such organizations as McDonald’s, Philip Morris, Airbus, Warner Brothers, Procter & Gamble and many more. He is currently a professional certified coach (PCC) with the ICF. 

Coming from a corporate background, his coaching has focused on leadership development in large organizations from day one. More often than not, the work he does with his clients centers on one or more aspects of emotional intelligence, rather than on functional skills. Given the heap of recent research proving its effectiveness, he is especially thankful for the opportunity to transfer coaching skills to his clients and see them adopt the coach-approach as part of their leadership toolbox. Thanks to his languages and cross-cultural background he has been able to work on all 5 continents, from Asia Pacific to Africa.