Tony Holmwood is the founder of Outperf4m, a consultancy that equips HR professionals, managers and leaders with behavioural based coaching techniques to accelerate learning and adaptive cultural change. Using practical tools and learning objectives to develop transformational leadership and workplace agility so experiential learning and growth are woven into the fabric of the organisation.

His internationally acclaimed and awarded book "Best Behaviour" introduces a ground-breaking inside out objectives-based development framework for coaching capability. The HR Director describes the book as a “tool chest of advice, direction and instruction that will reinvigorate the profession of HR and put it back in its rightful place as the powerhouse of an organisation.”

Tony is a commercial accountant and change specialist with a career spanning strategic planning, business transformation, HR systems, and IT projects, in global organisations including Oracle, Fonterra, KPMG, Canon and American Express. Tony conceived his Balanced Behavioural Development Model (BBDM) at a time HR was being disrupted through outsourcing.
While working on a HR Insourcing start-up targeting small to medium businesses, Tony felt the need to emphasise the importance of HR as a coaching function for organisational and strategic development. Originally the model was a simple construct showing how our evolving emotional resonance and associations influences our functional preference or strengths. His unique approach to development enables leaders to motivate and coach employees to step outside their comfort zones and offer up their whole authentic selves.

Tony writes regular articles on his behavioural approaches including for the HR Director and is an Opinion Columnist for the CEO World Magazine. Through his work, Tony understands the value in leaders who are self-assured, authentic and true to themselves, and as a result, are true to others and the organisation. These leaders are generalists in all functions including HR, Marketing and Communications and can connect and empower specialist skill sets. They lead from the heart and perceive the world from the Inside-out using their capability as an objective defined system. To appreciate how technology impacts on capability, or to be analytical and predictive, leaders as coaches need to have also mastered their opposing Outside-in linear capability.

Tony mentors and coaches HR Professionals, leaders and entrepreneurs through his Outperf4m consulting business and associations with AHRI, StartOut, the SGLBA and Out for Leadership.

Tony lives in Sydney Australia where he is an active member of his community, socialising with purpose and enjoys bike riding and outdoor pursuits with friends.

Leaders as Coaches - A Human Centred Approach

2020-11-12T17:00:00-05:00 2020-11-18T09:00:00-05:00 Thursday, November 12th 17:00 EDT Length: 90 minutes

Tony Holmwood

  • Internationally-acclaimed Best-selling Author
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EMCC Reflective Questions


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At every stage of life, our development is inextricably tied to the many and different environments in which we live, learn, find passion, and purpose over time. Knowing how the environment influences our perceptions, and how our emotional resonance influences our response, helps us to learn, unlearn, relearn, and grow.

Research supports 50-70% of an organisation's culture is influenced by leadership behaviour. Behaviors express how we act toward, interact with, or react to, other people, situations, and events. Transformational leaders know who they are and where they've come from, and are guided by social connection, collective awareness, and wisdom. As coaches, they align specialist capabilities strategically to supercharge engagement, performance, and business growth.

Cultural strategies enable individuals, collectives, and communities to develop and live their highest potentials, making a positive and deeply humane contribution within their spheres of influence. When a leader fully commits to these servant principles, they empower the collective through purposeful objectives and employ very different learnt characteristics from traditional leaders. Leaders as coaches are generous and sharing, employing their full system capability to inspire and influence workplace agility and open, collaborative cultures. They solicit unguarded feedback regarding their effectiveness, through immersing themselves in everyday activities. They craft and connect diverse capabilities to accelerate collective growth.

1. Identifying the qualities and characteristics of leaders who act as coaches and how they compare to more traditional, directive leadership styles.

2. Explaining the benefits of leaders who act as coaches and empower employees.

3. Knowing how to create an adaptive, system change environment for leaders as coaches to excel.

The World Business & Executive Coach Summit 2020 - headphones

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