One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are changing how companies approach innovation, collaboration, and productivity. As a skilled researcher and inspiring communicator, Burkus’ award-winning books have been translated into more than a dozen languages, and his TED Talk has been viewed over 2 million times.
By making cutting-edge organizational research accessible and applicable, Burkus pushes audiences to reconsider how they work both individually and in teams and unlocks the methods top performers use to thrive at work and in life.
A renowned expert, Burkus’ writings have appeared in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, and more. He’s been interviewed by NPR, the BBC, CNN, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50.
Why are some people and teams more motivated, more innovative, and more successful than others? Why do some teams of talented and seemingly compatible people fall short against lesser teams with less suitable members? More often than not, great teams become great when they tap into something more inspiring—and more visceral—than casting a visionary strategy or struggling to get buy-in on a mission statement.
They know what they’re fighting for. They’re fighting to make change in their industry. They’re fighting to remove an injustice. They’re fighting to make their customer’s lives better. Sometimes, they’re even just fighting to survive. But, surprisingly, they’re rarely framing their fight as a battle for market share against the competition.
People don’t want to join a company; they want to join a crusade. In this persuasive and provocative keynote, David Burkus, argues that what a team is fighting for is a powerful and potent driver of performance and collaboration, but not just any fight will do. Drawing on decades of social science research and real-life examples from billion-dollar companies, French pirates, Olympic champion curling teams (you read that right), and more, Burkus weaves together a clear picture of how people are inspired, how movements are led, and how organizations win. Audience members will leave with a clear and concise way to frame what purpose they’re fighting for and the tools to communicate that purpose to their team.
In this Coach-Lead Q&A session, you will be a part of a fully-immersive, interactive experience. You’ll get the opportunity to put your questions to one of the world’s leading business thinkers, David Burkus. You will explore How Great Teams Find A Purpose Worth Rallying Around. This engaging, deep-dive session will empower you to immediately apply the knowledge and skills you have gained with your clients.
Three Key Learning Takeaways
How to distinguish between bland purpose and one worth fighting for
The three distinct types of “fights” to build a purpose around
How to build purpose into your company or team culture
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