Alisa Cohn was named the #1 Startup Coach in the World at the Thinkers50 Marshall Goldsmith Global Coaches Awards. She was also named a top 30 Global Guru for startups in February 2020, and Inc Magazine named her one of their top 100 leadership speakers. Cohn was selected as one of the top coaches by Marshall Goldsmith in his 100 Coaches project.
A one time startup CFO as well as a strategy consultant at The Monitor Group and PwC, Cohn has been coaching CEOs, other executives and board directors for almost 20 years at companies including Dell, Hitachi Data Systems, Google, Bloomberg LLP, Kaiser Permanente, Sony Music, UBS, Citi, Fidelity, PwC, Pfizer, Johnson & Johnson, Novartis, and IBM.
She has also coached founders and C-suite executives at Etsy, Foursquare, Venmo, Tory Burch, Mack Weldon and The Wirecutter (acquired by the New York Times.) Cohn writes for Inc, Forbes, HBR and Worth.
In addition to startups, her areas of specialty include: Executive presence; Power, influence & charisma; Decision-making; Corporate politics; Personal mastery. Cohn is a member of the Cornell Entrepreneurship Advisory Board.
She is on the faculty of the “Runway” program at Cornell Tech – an accelerator which focuses on helping post-docs commercialize their research and build companies. She is also an angel investor and serves on the Advisory Board of two startups.
Cohn has taught and developed workshops at the graduate level at Harvard and Cornell Universities and the Naval War College’s accelerated leadership program.
She has also coached public figures and political leaders from around the world, including the first female Parliament Minister in Afghanistan and the Chief Justice of the Supreme Court of Sri Lanka.
Cohn – a recovering CPA – holds an MBA from Cornell University and earned her BS from Boston University. She has attended Directors’ College at Stanford Law School.
Cohn is also an investor in theatrical productions and is delighted that one of her shows won two Tony Awards.
How to dramatically increase your close rates on your coaching clients.
Do you ever wonder how to gracefully move from a conversation to close? Do you wish you could close a higher percentage of your prospects? Do you worry you will come across as “salesy” or get anxious about maybe hearing “no?” Learn how to gracefully move an exploratory conversation to the point where someone wants to hire you and dramatically increase your close rate.
1. How to set up the close from the very beginning of the interaction.
2. Specific words and phrases that will lead to closing.
3. How to articulate your value.
Start ups and other high growth companies are fascinating places to work. Since they move fast and are so small you can often see the results of your coaching immediately. Since they are so intense you can often have deeper relationships than in larger companies.
At the same time, these environments can be at times loose, informal, and tough to navigate for the coach. And coaches need to adjust their style to meet the needs of a young, new leader and executive team. This session will showcase the differences between startups and large corporations and give ideas about how to adjust.
1. How to break into startups as a coach
2. Common pitfalls of coaching in a startup when you’re not experienced with then and how to avoid them.
3. Elements you need to think about to adjust your style as a coach to meet the needs of startups
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