For a coach to stand out from his/her competitive peers, he/she must create a recognizable brand of exceptional quality and value for the intended target audience. Today, this effort is dramatically enhanced through proactive digital campaigns. This session will delineate branding into the three phases of awareness, engagement, and future market gravity and share both proven practices as well as tools such as various social networks, private communities, video blogs, and simulcast mastermind group gatherings.
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